Your All-in-One DAM

Centralize, optimize, and maintain control over your digital assets with Liferay Digital Asset Management.

Smarter Digital Asset Management from Creation to Compliance

 Create and organize your digital assets.

Stop wasting time searching through fragmented systems for assets. Keep your digital content in one place with a user friendly interface for organizing and managing digital files, making it easier for your teams to find what they need and create content faster.
  • Shared spaces. Store files and organize assets into a structured hierarchy for departments, teams, or campaigns and connect assets to multiple sites.
  • AI-powered image generation. Generate unique images right from Liferay’s DAM for speedy content creation.
  • Automated tagging. Automatically categorize assets right at upload, saving your team hours of manual work.
  • Flexible search. Help content teams find assets faster with search facets to filter by categories, tags, file types, custom metadata, and other criteria.
  • Asset integration. Surface digital assets, including audio files and creative assets, from other DAMs or systems, such as Sharepoint, Nuxco, Alfresco, Google Drive, and Office 365 directly in Liferay DAM.

Optimize, reuse, and deliver assets at scale.

Liferay DAM ensures your digital assets look the same everywhere, from mobile devices to social media channels to desktop.
  • Adaptive images. Dynamic image optimization guarantees optimal performance across different devices and connection speeds.
  • Asset reuse. Update an image or file in Lifeary DAM, and the changes will automatically sync across all your sites, saving time and preventing inconsistencies.
  • Bulk actions. Manage assets at scale with bulk operations like copying, moving, and deleting files, as well as applying tags, categories, and permissions to a group of assets all at once.
  • Headless APIs. Deliver your content and media assets to any channel without hiccups.
  • Native CDN. Improve site speed and resource load times with a built-in Content Delivery Network.

Reduce brand and compliance risks.

Governance tools help you make sure every document, image, and video is on brand and legally compliant.
  • Roles and permissions. Create permissions for different roles to specify who can view, edit, or download assets. Access control features ensure only authorized users have secure access to sensitive or confidential materials. Scale permissions by applying them to asset folders and subfolders—assets will inherit the access permissions of the folder.
  • Approval workflows. Implement automated review workflows so that the right teams (e.g., marketing or legal) can review assets before they go live. Ensure only approved assets are published, maintaining compliance with brand guidelines and organizational standards.
  • File version history and lifecycle. Liferay DAM automatically keeps track of different file versions if you need to revisit or restore a previous version. You can also set expiration dates for assets to manage their lifecycle, ensuring outdated content is removed or updated.

How DAM Works with Other Product Modules

DAM + CMS

The content you create in Liferay CMS can get stored and managed in Liferay DAM.

DAM + Sites

Connect different asset libraries and spaces to your Liferay Sites to display assets easily across any page created in that site. 

DAM + Search

Ensure your users can find the specific assets they're looking for within Liferay DAM using Liferay's powerful search capabilities. 

DAM + Integration

Connect to back-office systems to surface assets or add relevant metadata. Integrate with Office 365, Google Drive, SharePoint, and more. 

Manufacturing

Faster Repairs and Happier Customers: The Benefits of a DAM-Driven Service Portal in the Durable Goods Sector

Discover how a DAM-driven service portal cuts repair times, reduces downtime, and boosts customer satisfaction in the durable goods sector by delivering superior customer experiences and supporting effective digital asset management.

What Is a Digital Asset Management System (DAM)?

A digital asset management (DAM) system acts as a centralized, secure library for all of a company’s digital assets, providing the essential capabilities to organize, store, and retrieve them.

As a single source of truth for all brand and media assets, a DAM plays a critical role in brand management—especially as organizations grow and add new websites, markets, and solutions. With images, documents, videos, and other digital assets readily available, a DAM helps organizations maintain consistency and control brand identity across multiple channels. Integration with marketing technology and creative tools enables automated version control, approval workflows, and secure sharing for marketing and creative teams.

Liferay Recognized in the 2025 Gartner Critical Capabilities for DXPs Report

Read the report

Frequently-Asked Questions

Yes, DAM is an out-of-the-box feature of Liferay DXP. 
Liferay DAM includes features like Automated Tagging and AI-Powered Image Creation that reduce manual effort. You can also perform Bulk Actions to manage many assets at once and use Search Facets to help your teams find exactly what they need.
Yes. Liferay DAM is designed for multichannel delivery and automatically optimizes images with Adaptive Images so they look great on any screen. Plus, with Headless APIs and a Native CDN, you can deliver content to any website, mobile app, or other digital channel.
You have complete control over asset security. You can define specific Roles and Permissions to determine who can view, edit, or publish assets. We also offer Approval Workflows and Secure External Sharing so you can safely collaborate with partners and stakeholders.
Liferay provides integration to Google Drive through a Google Drive API and OAuth2. 
Connect Liferay DXP to the Microsoft identity platform™ application to access OneDrive.

Additional Resources

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