Manufacturer of Agricultural Equipment Doubles Site Visitors
Post-Upgrade
Post-Upgrade
Key Takeaways
- Save IT resources with straightforward content management.
MacDon’s content managers now have the ability to handle content changes by themselves, freeing up the IT team. - Make the buying process easy.
Putting more of the Westward buying process online through self-service has made for a smoother purchasing experience for MacDon’s dealers. - Find a platform flexible enough for your unique needs. Being able to customize their asset publishers meant that MacDon could meet their own rigorous visual standards more efficiently.
Background
Challenges
MacDon was facing these hurdles with their outdated platform:
- The site’s look-and-feel wasn’t modern or mobile-friendly. MacDon needed to bring their site up to current technological standards, including responsive design, to improve the user experience.
- Document management was difficult and time-consuming.
Derek Boonstra, MacDon’s Manager of Business Systems (Customers & Service), noted that managing documents was “not a lot of fun,” taking too much unnecessary time. - Some site changes still had to go through the development team. Content managers had to talk to the development team for page and layout creation, stalling content updates.
Implementation
MacDon worked with XTIVIA, a partner from the Liferay Partner Network, on development and design templates. Using features like tags and categories to direct content to the right places and customizing asset publishers to fit brand guidelines, MacDon was able to create the solutions they envisioned. To get their team up-to-speed on these new features, the content and development teams took training courses through Liferay University.
The upgraded MacDon dealer portal allows dealers to:
- Monitor the status of their purchases and retrieve invoice information
- Check inventory and sales history
- Submit warranty claims
The new Westward Parts website and dealer portal enables users to:
- Complete purchases with the integrated commerce tool KonaKart, available on Liferay’s marketplace
- Browse a digital catalog of all offerings
- Create wishlists from products found on the site
Results
Post-upgrade, the new Westward Parts sites have seen:
- 20% increase in overall sales.
Since the launch of the Westward Parts sites, sales for MacDon as a whole have been trending upward, and e-commerce transactions have increased by 50%.
As users enjoy the new site experience, overall usage has increased, with concurrent users doubling as well.
Double the number of site visitors.- Decreased call, fax, and in-person orders.
Business is now much easier to conduct on the sites, especially with improved speed and performance.