Leasing and financial services company ORIX India built a self-service website for prospects and customers that enables them to find what they need.
ORIX India Drives Up Customer Conversions with New Website
+ Efficency
customer efficiency
- Cost
Cost reduction
Outline
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Key Takeaways
- Efficiency and Time Savings.
- 24/7 Accessibility
- Faster Processes
- Automated Workflows
- Cost Reduction.
- Paperless Operations
- Resource Optimization
- Improved Customer Experience.
- Personalization
- Ease of Transactions
- Comparison Shopping
- Instant Information
- Seamless Integrations with Other Platforms.
- Ease of Integration with Third-Party as well as Core Financial System
Background
ORIX India is a subsidiary of Japan-based diversified and multinational group active around the world in leasing, financing, private equity investment, asset management, real estate, renewable energy investment, and automobile-related services.
Challenges
Without a digital platform for their car leasing business, ORIX India encountered these challenges:
- Limited reach to a broader audience and reduced visibility.
- Time-consuming manual and paper-based processes.
- Weak customer engagement.
- Limited data insight.
- A lack of customer convenience.
Implementation
After evaluating multiple products in the industry, ORIX India selected Liferay DXP as their preferred digital platform. With the assistance of educational resources and the Liferay community, ORIX India created a self-service portal. Post-implementation, this self-service portal has revolutionized ORIX India's interactions with prospects and customers.
Here are a few of Liferay’s key features that ORIX India has implemented:
Here are a few of Liferay’s key features that ORIX India has implemented:
- Web content management: The marketing team uses web content management to make changes to the website easily.
- Forms: Forms capture user details when creating a proposal.
- Workflows: With workflows, ORIX India has been able to automate key business processes.
- User management: ORIX India has created multiple types of users who can access the portal in unique ways.
- Roles and permissions: Roles and permissions help ORIX India manage who has access to what content.
Results
The new website acts as a self-service portal, providing customers with a great experience.
Here are a few benefits of the portal:
Here are a few benefits of the portal:
- Customers can self-service entirely online. They can request and generate quotes, compare cars using different filters, create and manage their accounts, and make payments.
- Multiple types of users are supported. Retail, corporate, and partner users can all access a distinct, tailored experience.
- Car pricing happens in realtime. The portal integrates with realtime APIs to populate the latest car data on the portal.
- Back-end systems are integrated smoothly. Liferay integrates well with ORIX India's other back-end systems, streamlining processes.
- Business teams can manage tasks easily. ORIX India can handle quotes, contracts, lead generations, and records with efficiency.
- Higher customer efficiency. Customers can self-service much faster on their own.
- Improved visibility. Internal teams have gained greater insight into how the platform is performing.
- Lower costs for service teams. With a decrease in customer calls, sales and support teams can better manage their priorities.
- Lower maintenance costs. ORIX India was able to consolidate applications and reduce redundancies.
- Increased customer conversion rate. Now that the entire customer journey is personalized and seamless, more prospects are becoming customers.
For the future, ORIX India plans to continue using Liferay to build out the leasing journey on the website and to bring additional services into their solution as well.