Leading Telecom
Provider Manages
70,000+ Complex SKUs
Provider Manages
70,000+ Complex SKUs
Highlights
- Centralized product catalog with enough avenues for business users to configure complex telecom products and benefits
- Enhanced and immersive user experience (UX) with easy and intuitive navigation that enables quick completion of the buyer’s journey
- A single platform for both B2B corporate users and B2C users
Background
Challenges
Additional challenges included:
- Business users had difficulty updating, modifying, and setting up eCommerce operations without asking the IT team to help
- Technology rigidity and complex customizations made the platform non-agile with no room for innovation or faster go to market
- An un-intuitive and sub-optimal user experience and interfaces
- It was difficult to maintain, enhance, and innovate the system
- Higher TCO because of the lack of maintainability of the system
How Liferay Helped
The customer used Liferay's core out-of-the-box commerce capabilities including product content management, pricing, promotions, discounts, warehouse & inventory management, and order & shipping management, and also leveraged extension points to customize the platform and meet business needs.
Key Functional Benefits of the eCommerce Channel
- Physical and virtual product management using Liferay’s OOTB Product Management Capabilities
- A new product recommendation tool for upselling and cross-selling
- Product comparisons, multiple wishlists, frequency-based search, and guest checkout
- Enhanced UX with easy-to-create engaging online experiences
Key Implementation Highlights
- End-to-end commerce functionality for both B2B and B2C users
- Liferay’s AI/ML services enable product recommendations
- Integration with back-end CRM, multiple payment gateways, chatbot, and shipment systems for a seamless experience
- The stores act as extended warehouses, with fulfillment done from the nearest warehouse
- A new customer loyalty program
Business Benefits
- 70,000+ SKUs managed
- Improved Data Quality: eCommerce-related data duplication reduced to 0%
- 93% reduction in the time it takes to define and configure products
- The customer base has grown to 3 million subscribers
- Reduced Total Cost of Ownership
- Superior customer experience and improved NPS