ORIX India Drives Up Customer Conversions with New Website
Key Takeaways
- Efficiency and Time Savings.
- 24/7 Accessibility
- Faster Processes
- Automated Workflows
- Cost Reduction.
- Paperless Operations
- Resource Optimization
- Improved Customer Experience.
- Personalization
- Ease of Transactions
- Comparison Shopping
- Instant Information
- Seamless Integrations with Other Platforms.
- Ease of Integration with Third-Party as well as Core Financial System
Background
Challenges
- Limited reach to a broader audience and reduced visibility.
- Time-consuming manual and paper-based processes.
- Weak customer engagement.
- Limited data insight.
- A lack of customer convenience.
Implementation
Here are a few of Liferay’s key features that ORIX India has implemented:
- Web content management: The marketing team uses web content management to make changes to the website easily.
- Forms: Forms capture user details when creating a proposal.
- Workflows: With workflows, ORIX India has been able to automate key business processes.
- User management: ORIX India has created multiple types of users who can access the portal in unique ways.
- Roles and permissions: Roles and permissions help ORIX India manage who has access to what content.
Results
Here are a few benefits of the portal:
- Customers can self-service entirely online. They can request and generate quotes, compare cars using different filters, create and manage their accounts, and make payments.
- Multiple types of users are supported. Retail, corporate, and partner users can all access a distinct, tailored experience.
- Car pricing happens in realtime. The portal integrates with realtime APIs to populate the latest car data on the portal.
- Back-end systems are integrated smoothly. Liferay integrates well with ORIX India's other back-end systems, streamlining processes.
- Business teams can manage tasks easily. ORIX India can handle quotes, contracts, lead generations, and records with efficiency.
- Higher customer efficiency. Customers can self-service much faster on their own.
- Improved visibility. Internal teams have gained greater insight into how the platform is performing.
- Lower costs for service teams. With a decrease in customer calls, sales and support teams can better manage their priorities.
- Lower maintenance costs. ORIX India was able to consolidate applications and reduce redundancies.
- Increased customer conversion rate. Now that the entire customer journey is personalized and seamless, more prospects are becoming customers.