RSPCA Sees 38% Increase in Engagement with Liferay Solution
Key Takeaways
- Deliver content in a way that makes sense for your audience.
RSPCA’s website facilitates great online and offline experiences for educators and students. - Choose a solution that will help you measure success.
By taking their educational efforts digital with Liferay, RSPCA has been able to track results from field learning experiences and determine the effectiveness of their materials. - Meet important timelines without sacrificing the features you need.
RSPCA’s website had to be launched before the school year, and Liferay’s extensive out-of-the-box functionality in addition to the dedication of the implementation partner Webtown helped make this a reality.
Background
Challenges
This outdated method of delivering educational content resulted in several problems, including:
- Materials that couldn’t be updated fast enough. Guidance and advice around animal care is constantly evolving as the research around what animals need changes.
- An inability to measure the performance of materials effectively. The nature of PDF distribution inhibited collecting data on how students actually engaged with the materials.
- Fewer interactive learning opportunities for educators and students outside the classroom. Although educators and students craved learning opportunities not confined to school, the existing delivery method made this difficult to monitor.
Implementation
As a result of Liferay’s rich out-of-the-box functionality as well as an agile methodology, Webtown was able to deliver the solution on time in the face of a challenging deadline—the start of the new school year. Initial testing and iteration helped increase overall engagement from 40% to 78%, with the library and practical activities reaching as high as 90% engagement.
Results
The new Liferay-built solution has reaped these benefits:
- Easy content updating of the solution. Now that content primarily lives on the website, it’s easy for business users to use Liferay’s intuitive CMS capabilities to keep content fresh and relevant.
- More meaningful tracking of educational impact. With the results educators upload into the system as well as the certificates, both RSPCA and educators can identify which lessons have been taught and how many students have received certificates.
- Educators and parents are happy with the system. Educators and parents have expressed their enthusiasm about the new website and what a great educational resource it can be for students.