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Case study | 10 MIN read

SAMOA Industrial Boosts Global Presence and Optimizes the Customer Experience

SAMOA Industrial modernized their digital ecosystem with Liferay DXP, improving internal productivity and offering customers a more intuitive and personalized global navigation.
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Key Takeaways

  • Optimizing the customer experience.
    ​​​​​​​With Liferay DXP, SAMOA Industrial has transformed product organization and classification, making navigation seamless while enriching product details and documentation. This improvement has heightened transparency and empowered customers to make more informed decisions.
  • Comprehensive digital transformation.
    Implementing the platform modernized the company’s online presence, delivering enhanced stability, scalability, and usability. This upgrade supports continuous growth across the diverse markets the company serves.
  • Automation and internal productivity.
    With seamless integration across multiple ERPs and robust process automation, the platform has significantly boosted internal productivity. It enables agile product and content management, streamlining the creation of digital campaigns for greater effectiveness and efficiency.

Background

SAMOA Industrial is Europe's leading manufacturer of pumps, solutions, and systems for handling and managing complex fluids, ranking among the top global players in the field.

​​​​Founded in 1958 in Gijón, Spain, the company initially manufactured rivets, grease fittings, and accessories for industrial lubrication. Over the years, SAMOA Industrial has diversified their offerings, expanding into the automotive, hydrocarbon, and printing sectors, among others.

​​​​​​​Since 1993, as part of a growth and diversification strategy, SAMOA Industrial has broadened their reach and now operates in over 110 countries through a network of subsidiaries and specialized distributors. The company offers an extensive product portfolio that spans various applications, including vehicle lubrication and maintenance, industrial processes, inks for the printing industry, pneumatic pumps for the hydrocarbon sector, paint spraying, and the application of viscous fluids in manufacturing. Additionally, SAMOA Industrial provides advanced technological solutions for fluid inventory management and the electronic control of sensor-enabled pumps and equipment.

Challenges

Rapid technological evolution provided SAMOA Industrial with opportunities to:
  • ​​​​​​​Strengthen their brand image and optimize digital positioning to enhance relationships with customers and partners.
  • Demonstrate the quality of their services and the versatility of their broad product portfolio through an omnichannel approach designed to elevate the user experience.
SAMOA Industrial’s IT and marketing teams were specifically looking for a technology solution that would:
  • Enable the publication of web content in multiple languages.
  • Enhance the management of information and product catalogs.
  • Leverage existing technology tools to handle the substantial volume of products and properties efficiently, ensuring agile and responsive management.

Implementation

To address these challenges, SAMOA Industrial selected Liferay technology, leveraging the expertise of Izertis, a certified Liferay partner, to drive the project. From the outset, the focus was on a conversion-oriented web design that balanced commercial objectives with user-friendliness, emphasizing a well-structured information architecture. Key aspects of the implementation included:

Results

The implementation of Liferay DXP has driven a significant digital transformation for SAMOA Industrial, modernizing and enhancing their online presence with substantial internal and external benefits.

Customer Benefits:
  • Enhanced product organization. The platform has optimized the classification and organization of product references, creating an intuitive, conversion-focused content structure that simplifies navigation and information search.
  • Improved shopping experience. Metadata, detailed categorizations, and associated documents provide full transparency on technical specifications, certifications, and user manuals, empowering customers to make informed purchasing decisions.
  • Effective communication channel. Serving as a direct line to customers, the platform delivers accurate, timely information across web and mobile devices. This functionality facilitates access to product information and documentation categorized according to user roles, fostering agile connections between sales teams, customers, and distributors.

Internal Improvements:
  • Flexible product management. The platform offers flexible mechanisms for product information management, including seamless ERP integration and process automation, which has significantly boosted productivity. The platform has also accelerated product editing, content publication, and landing page creation.
  • Stability and scalability. Liferay DXP, combined with the implementation expertise of Izertis, has enhanced SAMOA Industrial’s website by providing stability and scalability across design, usability, and SEO. This allows the site to evolve alongside SAMOA Industrial as they grow in diverse markets.
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With Liferay DXP, SAMOA Industrial is now well-positioned to unify their digital presence globally and integrate e-commerce and customer management capabilities within a single platform. This transformation equips the company to address future challenges confidently and strengthens their competitive edge in the global market.