Liferay DXPProduct Modules

From content management to AI-powered personalization, discover how Liferay DXP's comprehensive
product modules empower you to build, manage, and optimize exceptional digital experiences.

Core Product Modules

Content Management System (CMS)

KEY USE CASES
KEY FEATURES
INSIGHTS

  • Publish anywhere. Ensure content gets delivered across all digital channels.

  • Streamline collaboration. Centralize content so teams can work together more efficiently.

  • Automate translation. Deliver localized experiences worldwide by providing content in multiple languages.
  • Structured Content
  • Headless APIs
  • AI-Powered Translations
  • AI-Powered Content
  • Built-In Analytics
  • Multi-Channel Content Delivery

Sites

KEY USE CASES
KEY FEATURES
INSIGHTS

  • Launch new sites quickly. Spin up sites or microsites fast so teams can focus on content, not setup.

  • Ensure design consistency. Standardize branding across sites while allowing regional flexibility.

  • Design once, publish everywhere. Optimize page layouts and media for desktop, tablet, and mobile.
  • Visual Site Builders and Initializers
  • Site Templates and Style Books
  • Responsive and Adaptive Design
  • Built-In SEO and Accessibility
  • Governance and Workflow Control

Digital Asset Management (DAM)

KEY USE CASES
KEY FEATURES
INSIGHTS

  • Centralize and organize. Unify images, videos, and documents so teams can easily find and reuse assets.

  • Optimize for every channel. Deliver content that looks right on any device or platform.

  • Manage documents in one hub. Streamline workflows by connecting external systems.
  • Flexible Search
  • Headless APIs
  • Native CDN
  • Easy Integration
  • Roles, Permissions, Workflows

Commerce

KEY USE CASES
KEY FEATURES
INSIGHTS

  • Complete orders faster and more accurately. Speed up order processing and reduce errors for smoother fulfillment.

  • Manage product information. Keep all product data centralized and consistent in a single source of truth.

  • Manage inventory effectively. Maintain accurate stock visibility to ensure availability.
  • Order Management Tools
  • Self-Service Ordering
  • Centralized PIM
  • Rich Product Content
  • Personalized Recommendations
  • Inventory Tracking

Personalization

KEY USE CASES
KEY FEATURES
INSIGHTS

  • Build the right audience. Deliver relevant content and campaigns by grouping users into highly specific segments.

  • Know your users. Gain a complete picture of your audience by aggregating demographic, behavioral, and external data.

  • Make data-driven decisions. Test, track, and analyze personalization efforts to improve results.
  • User Segmentation 
  • Behavior Targeting
  • AI-Driven Product Recommendations
  • A/B and Multivariate Testing
  • External Data Integration

Analytics and Optimization

KEY USE CASES
KEY FEATURES
INSIGHTS

  • Understand your users. Gain a complete picture of your audience to refine digital experiences over time.

  • Measure your performance. Track performance across sites, pages, and assets to see what resonates with users.

  • Put data into action. Use insights to shape behavior with testing, segmentation, and personalization.
  • Cohort Analysis
  • Site-Wide and Path Analytics
  • Asset Performance
  • A/B Testing
  • Data Hosting Encryption

Additional Product Modules

Frequently-Asked Questions

Liferay DXP Product Modules are technological building blocks available with Liferay DXP that let organizations create, manage, and optimize digital experiences. All product modules address specific business needs and are designed to work together seamlessly.
Modules like CMS, Sites, Personalization, and Analytics work together to deliver custom, consistent, and data-driven experiences across every channel. Product Modules ensure your customers have faster access to the right content, frictionless purchasing experiences, and personalized interactions that build trust and loyalty.
Yes. Security is built into every module, with features such as role-based permissions, encryption, workflows, and compliance support. Whether you’re managing sensitive customer data or streamlining internal processes, Liferay provides the governance and safeguards needed to protect your business.
Liferay offers powerful integration capabilities, including APIs, connectors, and low-code tools, so you can unify data and workflows across ERP, CRM, and other enterprise applications. This ensures a frictionless experience for both your teams and your customers.

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